"" An introduction to behavioral economics: How Our brains Trick Us into Making Bad Decisions Skip to main content

An introduction to behavioral economics: How Our brains Trick Us into Making Bad Decisions

 

A companion of mine as of late posted an article on Facebook that grabbed my attention and made me think, Goodness, I couldn't really understand! The article was about how our cerebrums can fool us into settling on awful choices without us in any event, acknowledging it, and I contemplated internally, Hello, this would be perfect to discuss as a prologue to conduct financial matters! So it is right here: a prologue to conduct financial aspects.

What is Behavioral Economics?

introduction to behavioral economics

Behavioral economics is the study of how people make economic decisions. It looks at how our environment and psychology influence the way we make decisions that are often not in our best interests. Behavioral economists believe there are many factors that can lead to a person making a bad decision. Factors such as cognitive biases, time pressure, money illusion, and lack of self-control can lead to irrational decision-making.

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The Framing Effect

This is one of the most interesting effects of behavioral economics. This effect explains how we can be tricked into making bad decisions. It shows that people react differently to the same choices when they are described differently. For example, when you offer someone a choice of either $50 or $100 for choosing between two different options, most people will choose to get $100. But if you frame it as an opportunity cost- paying out $50 rather than nothing - people become much more likely to take the cash option and not risk losing anything by opting for the gamble. Behavioral economics also helps explain why poor families who might qualify for social assistance benefits may find themselves still struggling after being told that they don't qualify and won't receive any help from public assistance agencies- because they were already living below the poverty level income before their benefits application was denied and would have lived below it afterward, too.   

framing effect psychology definition

             

Mental Accounting

mental accounting example

When it comes to our money, we tend to use mental accounting. This means that we separate our money into different piles and treat them differently. For example, if you want to go out for dinner with friends but don't have enough cash on hand, you may feel hesitant about spending the money because you know that you need it for other things. This is an example of when people use a mental account called discretionary income. What this means is that some people categorize their money as either discretionary or necessary based on how they intend to use it. If the person decides to classify their money as discretionary, then they will be more willing to spend it because they view it as excess funds from what they are making from their job.

Prospect Theory

prospect theory example

Behavioral economics is the study of how people make decisions and how their choices are influenced by emotion, social norms, and scarcity. Prospect theory is a concept in behavioral economics which tries to explain the differences in decision-making between people when it comes to risk and rewards. The idea behind prospect theory is that people are more sensitive to losses than they are to gains, meaning that they will take greater risks if there's a chance of winning something but will avoid risks if there's a chance of losing something. Behavioral economics can be applied to many different aspects of our lives, from finance and marketing all the way down to consumer behavior.

Loss Aversion

Individuals struggle with managing misfortunes. In 1979, Daniel Kahneman and Amos Tversky directed trials to quantify the significance of the misfortune revolution. Subjects in their analysis were approached to choose one of two wagers, each with various gambling levels and payouts. The main bet was between a slam dunk and a fifty possibility at either $2000 or $0; the subsequent bet was between the slam dunk and a fifty-fighting chance at either $1000 or nothing. As indicated by the expected esteem hypothesis, individuals ought to coherently pick the main choice since it is basically impossible for them to lose more than whatever they began with. In any case, the outcomes from this examination showed that a great many people picked the protected choice despite the fact that it had a lower payout (conceivable result: they could lose cash). Conduct financial matters hypothesis contends that we are wired to attempt to keep away from misfortunes as opposed to amplifying gains since advancement has given us endurance senses which assist us with staying away from risk when fundamental.

Anchoring

The getting influence is a psychological propensity that depicts the tendency for people to rely incredibly really on one piece of information while essentially picking. This information can be any number, cost, or even someone's point of view. Right when an anchor is set, it becomes limitless for people to contemplate the decision without using it. This can impel strange decisions and make people unendingly out less leaned to transform from their mysterious choice whether there are better decisions open. First proposed by Amos Tversky and Daniel Kahneman in 1974, the speculation has been set out after an opportunity to research how people outline tradeoffs, measure probabilities, and really take a look at results. It gives colossal information into why people act by and large and how this direct can intermittently trick them. Social monetary viewpoints gives different enormous models which we can all acquire from to seek after better choices generally through our lives.

Status Quo Bias

 

One of the most common biases is status quo bias. This happens when we are so invested in something that we want to stick with it even if it is not the best choice. We are happy doing what we're doing because we've already made up our minds about it. It doesn't matter what new information comes in, because there is a cognitive dissonance that prevents us from accepting the new idea. But this bias can be overcome by understanding its causes and how to combat it.

A classic behavioral economics experiment called the endowment effect demonstrates status quo bias at work. In one version of the experiment, participants were given a coffee mug and told that it was theirs to keep regardless of what happened next. Then they were asked whether they would accept $5 for their mug or reject $5 for their mug.

The sunk cost fallacy

Have you at any point ended up putting more in something, feeling that the more you contribute the better your possibilities succeeding? For reasons unknown, this is really a mental inclination called sunk cost false notion and it's been displayed to adversely affect our direction. The sunk expense deception is the point at which we keep putting resources into something since we've previously put such a lot of time or cash into it. Despite the fact that proof focuses to us being incorrectly about the result. We witness this in sports constantly with mentors who won't seat their headliner regardless of whether they're having a horrible game since they don't believe that they should feel like they squandered their ability. Social financial matters makes sense of why individuals will settle on these awful choices despite the fact that they realize they're off-base!

Overconfidence

How much individuals misjudge their own capacities and the precision of their convictions - this pomposity can lead us to settle on awful choices. For instance, in one review subjects were approached to foresee the quantity of jam beans in a container. The people who were informed that they had misjudged the quantity of jam beans in the container proceeded to appraise larger numbers for those containers than the individuals who had been informed they underrated. Social financial matters gives a structure to understanding how our psyches capability while we're deciding and the way that we can utilize this information to assist us with improving ones.


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